Training & Coaching Center

Increase your Listing Inventory


What are the differences between working with buyers and working with sellers?

  1. When you have a listing, everyone in the area knows you are selling the house because they see your sign.  When you are working with buyers, very few people know.
  2. When you are working with buyers you are working for all the agents in the area to sell their listings.  When you are working with sellers all the agents are working for you to sell your listings.
  3. Buyers take more time and sellers take less time.
  4. Listings generate sign calls.
  5. You can be out of town and sell a listing.  With buyer’s, you have to be there to make a sale.

To get more listings, you obviously have to do more prospecting. We will assume that you are prospecting on a consistent basis, but need support with your listing presentation.
Here are the key strategies to convert more listing presentations.

  1. Be the best marketer with great marketing skills, negotiation skills and home staging skills.
  2. Stop doing listing presentations and start doing listening presentations.
  3. Don’t tell the seller how you work, ask them what they expect you to do to get their home sold.
  4. Verbalize your value proposition based on their expectations.
  5. Don’t sell, serve.  Be truthful and committed to what you do to get homes sold and let them know what you don’t do and why, especially if it’s something they feel is important.  You need to be sure that you’re on the same page.
  6. Don’t set the price, let the seller set the price.
  7. Have a complete marketing plan that is inclusive of what you will do and when.
  8. Have a scheduled time that you will communicate progress consistently.
  9. Don’t talk commission until they have agreed to market their property with you.
When was the last time you role-played your listing presentation?  Are there areas of your listing presentation that you would like to improve?  Do you have a pricing strategy that gets listings priced right? and I would be happy to support you with your listing presentation.

 

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We understand that your interest in exploring a career with Foster Hamilton Real Estate Consultants should remain private and confidential. After submitting your information, you will be contacted by our Recruiting Associate who will answer any questions and coordinate a priority interview with you.
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Success Stories

I joined FOSTER HAMILTON Real Estate Consultants 8 years ago. One of the reason I chose them was becasue of their Ultimate Service Pledge to buyers and sellers in trying to earn 100% customer satisfaction rating. With over 52 years of real estate experience between my coaches, I was very impressed with their support. Its made a positive impact on my life.
Magdalena Campuzano
San Diego Real Estate Agent
I moved to FOSTER HAMILTON Real Estate about 2 year ago from Coldwell Banker West.
I have over 25 years being a top agent, and after I made my change I noticed the environment was different, support was amazing and I am very happy and proud to be here.
Toni Hamilton
Chula Vista Real Estate Agent
Our office mannager is always willing and ready to assist with any questions or needs that may arise. The coaches have been great mentors, educators and friends, and have always treated me with respect. This office is a good working evironment and after a decade with this company, i know this is where i want to be !
Corey Mergler
San Diego Real Estate Agent
My goal is to provide clients with superb service and care, while keeping them well informed and educated during the transaction process. I pride myself in building long-term relationships. I have realized that FOSTER HAMILTON Real Estate is the office for me.
Mauricio Rivero,GRI ABR, San Diego Agent
FOSTER HAMILTON Real Estate Consultants