Training & Coaching Center

Farming Strategies


Are you getting results with direct mail?  Do you have a direct mail strategy?

Offline marketing is just as critical as your online marketing, but only productive when done correctly.  Specifically, farming can be a great revenue piece to your business.  Here are the steps to creating a productive farming strategy:

  • Pick a neighborhood with high turnover
  • Pick a neighborhood that is not dominated by one agent or one company
  • Mail postcards once a month!
  • Design your postcards with community information and market statistics
  • Have a call to action on each postcard.  An offering of something valuable for free
  • Every time there is a new listing in the neighborhood, preview it
  • Personally visit every FSBO in the neighborhood
  • Contact every Expired Listing in your farm if permitted in your market
  • Hold open houses consistently when you get a listing in your farm
  • Hold another agent’s listing open in your farm if they will allow it and you don’t have any listings

Farming is a system that requires consistency.  If you would like to get a productive farming system in place.

 

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I joined FOSTER HAMILTON Real Estate Consultants 8 years ago. One of the reason I chose them was becasue of their Ultimate Service Pledge to buyers and sellers in trying to earn 100% customer satisfaction rating. With over 52 years of real estate experience between my coaches, I was very impressed with their support. Its made a positive impact on my life.
Magdalena Campuzano
San Diego Real Estate Agent
I moved to FOSTER HAMILTON Real Estate about 2 year ago from Coldwell Banker West.
I have over 25 years being a top agent, and after I made my change I noticed the environment was different, support was amazing and I am very happy and proud to be here.
Toni Hamilton
Chula Vista Real Estate Agent
Our office mannager is always willing and ready to assist with any questions or needs that may arise. The coaches have been great mentors, educators and friends, and have always treated me with respect. This office is a good working evironment and after a decade with this company, i know this is where i want to be !
Corey Mergler
San Diego Real Estate Agent
My goal is to provide clients with superb service and care, while keeping them well informed and educated during the transaction process. I pride myself in building long-term relationships. I have realized that FOSTER HAMILTON Real Estate is the office for me.
Mauricio Rivero,GRI ABR, San Diego Agent
FOSTER HAMILTON Real Estate Consultants