Training & Coaching Center

Productive Open House


Most agents aren’t successful at holding an open house.  An open house is only as productive as you are.  It all starts with preparation.  Do you realize there are agents that make a substantial income by focusing only on holding open houses?  They do it with a specific plan that starts the Monday before the open house, not flying out the door the day of the open house, trying to gather up enough open house signs and hoping a few people show up.

Why do you hold an open house?  To get appointments.

Preparation

  1. Make sure the property is priced right, in a good location and in good condition.  If possible, find a property that is close to new construction.  Builders spend thousands of dollars in marketing and advertising to generate buyer traffic.  Piggy-back on some of their marketing dollars and traffic by holding an open house close by.
  2. Preview all properties in the area and know the inventory.
  3. Place an ad.
  4. Place the open house announcement on the internet.
  5. Mail an open house invitation to all of the For Sale By Owners in the area.
  6. Mail an open house invitation to all recent expired listings in the area.
  7. Mail an open house invitation to your sphere of influence that live in the area.
  8. Mail an open house invitation to potential move-up buyers in the area.
  9. Mail 100 postcard invitations to the neighborhood.
  10. Call the entire neighborhood and invite them to the open house.
  11. Walk the neighborhood with an open house invitation flyer.
  12. Prepare a list of homes available in the area of your open house that you want to expose to potential buyers.
  13. Prepare an area market analysis so that you are up to date on current market values.
The Day of The Open House
  1. Place at least 10 open house directional signs in the area.
  2. Drive the sign path to be sure they are positioned appropriately.
  3. Be sure that the home is staged for showing.
  4. Leave the front door open at all times.
  5. Position yourself in the kitchen.
  6. Invite visitors in and let them look through the property on their own.  Don’t follow them around the house.  They need space from you so that they can take their time and discuss what they are experiencing during their home tour.
  7. Upon completion of their tour, ask them questions about the house and ask them questions about their current home tour.
  8. Get an appointment to show them property.
The above are the basic steps to a productive open house.  If you would like a complete plan of action so that you can experience great results from open houses.

 

Schedule an Appointment

We understand that your interest in exploring a career with Foster Hamilton Real Estate Consultants should remain private and confidential. After submitting your information, you will be contacted by our Recruiting Associate who will answer any questions and coordinate a priority interview with you.
Read More...

Training Schedule

Success Stories

I joined FOSTER HAMILTON Real Estate Consultants 8 years ago. One of the reason I chose them was becasue of their Ultimate Service Pledge to buyers and sellers in trying to earn 100% customer satisfaction rating. With over 52 years of real estate experience between my coaches, I was very impressed with their support. Its made a positive impact on my life.
Magdalena Campuzano
San Diego Real Estate Agent
I moved to FOSTER HAMILTON Real Estate about 2 year ago from Coldwell Banker West.
I have over 25 years being a top agent, and after I made my change I noticed the environment was different, support was amazing and I am very happy and proud to be here.
Toni Hamilton
Chula Vista Real Estate Agent
Our office mannager is always willing and ready to assist with any questions or needs that may arise. The coaches have been great mentors, educators and friends, and have always treated me with respect. This office is a good working evironment and after a decade with this company, i know this is where i want to be !
Corey Mergler
San Diego Real Estate Agent
My goal is to provide clients with superb service and care, while keeping them well informed and educated during the transaction process. I pride myself in building long-term relationships. I have realized that FOSTER HAMILTON Real Estate is the office for me.
Mauricio Rivero,GRI ABR, San Diego Agent
FOSTER HAMILTON Real Estate Consultants